Diversify
your client portfolio
Make sure your
client base is diverse in terms of geography, industry and areas
of expertise. By expanding your services and industry expertise,
you will open up more opportunities, making yourself less vulnerable
to the ups and downs of a single industry. For instance, if
you are a recruiter in the dot-com industry, you should diversify
into other technologies or industries -- anything to avoid going
down with the ship.
Some easy things
you can do to diversify:
- Consider providing
your current clients with different and/or additional professional
services.
- Approach employers
in other markets or industries with candidates from your current
industry. Skills are often transferable and will be attractive
to companies experiencing demand for talent.
Include
More Product
In tight times,
your clients are expected to do more with less; they will expect
the same of you. Reinforce your value by going the extra mile
to provide the services your clients need. For example, if you
are conducting a CFO search, offer in-house interviewing. Provide
the hiring company with additional candidates for a reduced
fee. Forward resumes not useful to you free of charge. Common
courtesy, honestly, respect and hard work will guarantee loyalty
and make a recruiter an invaluable and irreplaceable supply
partner.
Establish
Partnerships
Establish a reliable
network of peer recruiters that you can count on for splits.
If you haven't had to count on splits in the past, remember,
half a fee is a lot better than no fee at all. Don't be left
without anyone to turn to when your search hits a brick wall.
Evaluate
Work Processes
Evaluate your internal
systems and processes. When things slow down, take the time
to analyze how you work. Review your routine and make the necessary
changes to boost efficiency.
Milk
Loyalties
Rely on the client
and vendor loyalties you generated during the economic boom
of the past 7-8 years. If you did right by your contacts in
the past, they will not abandon you now.
Promote
Your Successes
Who can argue with
results? In tight times, your track record can be your best
ally. By consistently producing qualified, top notch talent
a recruiter makes it virtually impossible for competitors to
break in. Having a retainer may also ensure greater commitment.