MYTH BUSTING - The Series
Lesson #1: The Myth of "OPM"
By: Frank Risalvato

I first heard the term "OPM" about 15 years ago while walking along a city sidewalk with a stockbroker friend. For those of you that may not already know this, OPM stands for "Other People's Money".

He stated, "I believe in OPM. With OPM I can leverage assets and create wealth faster than ….." and I forget the rest.

The comment stuck and left an indelible impression for months and years. "If he believes in OPM" I though, "Then its my money he's referring to!"

I later learned this concept is used by most sales people who earn commissions off of convincing others to complete a financial transaction. Real Estate Investors use OPM, Insurance Sales People (selling annuities, whole life contracts, etc.) use OPM, and others that sell intangible services or financial products.

So to me, it was no longer "Other People's" money. It was MY MONEY he was referring to!

Read the full article on the myth of OPM at the following link:
http://www.recruitersworld.com/articles/risalvato/myth1.asp

Frank Risalvato -- Search Wizardry

Frank Risalvato has joined Recruiters World as a contributing author. Frank's new article series Search Wizardry will appear monthly in Recruiters World in Review. The series provides a fresh perspective on the business of recruiting -- covering topics few other trainers dare to discuss.

Frank G. Risalvato, CPC and Chief Recruiting Wizard of www.iresinc.com, has offered innovative articles and opinions on the recruiting profession since 1987. Risalvato has appeared on radio and TV business segments and is also a contributing author to the Fordyce Letter.

Learn more about Frank and Search Wizardry at the following link:
http://www.recruitersworld.com/Articles/Risalvato/FRArticleIntro.asp