Student Appeal:
How to Win at College Recuiting
By: Christine Hirsch

The US economy started off the year strong with low interest rates and healthy demand for college grads. Despite shocks from Hurricane Katrina, skyrocketing energy prices, and labor union splits, the economy is still humming. No where is this more evident than in the college recruiting sector. Campuses are bustling as companies are turning out in strong numbers to recruit this fall. Competition is getting tight for new grads. How will your company position itself as an employer of choice for top talent?

Multifaceted outreach and on-target messaging are critical components of the campus requiting equation. With this niche -- more than others -- you really need to know your audience. Like most corporations, college campuses are diverse communities with a strong international focus. To compete in the college marketplace, companies must launch multifaceted outreach campaigns that speak to a diverse, international audience. This means utilizing a combination of face-to-face and web-based recruitment techniques that appeal to students of all cultures and nationalities.

Read the full article on college recruiting strategies:
http://www.recruitersworld.com/articles/rw/special/college.asp