Targeted E-mail Campaigns:
Taking the "Heavy Lifting" Out of Sourcing
By: RW Special Reports

You're a recruiter with a major financial services firm and need to hire 200 new Account Representatives –- fast. Where do you go to find these candidates? To fill this tall order, most recruiters would probably employ multiple sourcing methods, such as job boards and employee referrals. Though effective, these methods can also be labor intensive. What if you could bypass hours of sourcing and go straight to screening and interviewing? A new sourcing method -- targeted e-mail campaigns -- offers recruiters a faster, easier way to reach thousands of potential hires.

The targeted e-mail campaign is a new sourcing service offered by job boards like CareerBuilder.com and CollegeRecruiter.com. Job boards have millions of candidate profiles and e-mail addresses in their databases and are now making this information available to recruiters. You can now work with a job board to construct a custom e-mail campaign targeted at the precise candidates you want to hire. According to Steven Rothberg, President and Founder of CollegeRecruiter.com, "this is a fantastic solution because it combines the best features of job postings (high quantity of response) with the best features of resume searching (high quality of response)."

Read the full article on targeted email campaigns
http://www.RecruitersWorld.com/articles/rw/special/targetemail.asp

Interested in learning more about targeted e-mail campaigns? CollegeRecruiter.com at http://www.CollegeRecruiter.com is the highest traffic site used by job hunting students and recent graduates and the employers who want to hire them. We're experts at reaching candidates of all skill and experience levels. Whether you plan to hire a handful of employees through job postings or resume searching or dozens or even hundreds through targeted e-mail campaigns, we'll put together the right package for your needs. Contact Steven Rothberg at (800) 835-4989 or visit CollegeRecruiter.com at http://www.CollegeRecruiter.com for more information.