Market Your Opportunities with Blogs
By: Christine Hirsch

Blogs have become mainstream in Internet culture and their influence has not escaped tech-savvy recruiters. Today, more and more corporations, from Microsoft to Stonyfield Farms, are using blogs to attract candidates. An innovative way to extend an employment brand, blogs are helping companies better engage candidates in the recruitment process. Full of light, off-beat content, blogs appeal to potential hires with content that frequently involves and entertains prospective hires.

A weblog, or simply a blog, is a frequently updated web site containing informal commentary and links to news, websites, and other blogs. Blogs formats vary from personal diaries to subject-based sites and business pages. Some are maintained by a single person and others are updated by a group of people. It is common for visitors to leave comments, creating a community of frequent users. The ability to leave comments creates an ongoing conversation with visitors, encouraging them to return daily for fresh content.

Read the full article on using blogs in your recruitment strategy:
http://www.RecruitersWorld.com/articles/rw/christine/blogs.asp

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