What recruitment solution puts your message in front of millions of candidates while building lasting brand equity? Broadcast media. A consistently underutilized recruitment tool, broadcast media can help your company make a lasting impact in the job market without breaking your budget. Though traditionally the domain of Fortune 500 and Armed Services recruiters, broadcast media is accessible to companies of all sizes. To find out more about how companies can enhance their recruitment program with television and radio advertising, we interviewed Scott Young, a Chicago media executive.

Broadcast media is a flexible tool and can fit into your hiring program in a variety of ways. According to Scott Young, there are two basic ways to implement broadcast media for recruitment purposes. The first is your typical radio or TV "blitz" campaign. This form of usage often targets a specific demographic group and is designed to create a significant amount of buzz around an upcoming hiring initiative or event. The second way to use broadcast media is as a strategic branding tool. Typified by U.S. Armed Services recruiting, media broadcasting can be used to position an organization as an employer of choice.

Read Christine Hirsch's full article on recruiting and broadcast media:
http://www.RecruitersWorld.com/articles/rw/christine/advertising.asp

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