In today's hiring world, successful recruitment advertising campaigns must work through multiple channels and engage candidates across new lines. Combining outreach methods like email with interactive technologies can help recruiters reach even the most diverse audience. Multi-channel marketing is not easy to master, however. When you're creating and delivering complex multi-channel marketing campaigns, you need to have the right strategy, technology, and content in place.

Today's candidates are bombarded with thousands of media messages a day. Candidates consume messages from the web, television, billboards, print media, and other sources. To reach candidates, recruiters need to employ multiple sources of outreach. Often, this means delivering your message through several media channels to maximize message absorption. By using several different outreach vehicles you can reach candidates in the most efficient way possible with messages that are consistent and on brand.

Multi-channel marketing campaigns require the right balance of dynamic technology, innovative strategy, and specialized content creation. Although e-mail is often the most direct route to potential hires, its advisable to use a second direct medium to reach candidates as well. Direct mail has long been a standard vehicle in candidate outreach and is often effective when coupled with email. However, traditional direct mail is often too expensive to produce on a regular basis. It also lacks the richness interactive media can provide in showcasing your program.

Interactive web technologies are relatively new, but are fast becoming a preferred outreach vehicle. When used with an email or direct mail campaign, interactive technologies can vastly expand outreach while delivering measurable, cost-effective results. Interactive platforms such as TalentEvent! work by engaging candidates in dynamic online activities and presentations. Candidates do more than read a static message on a screen. They can chat with a recruiter, participate in a Q&A with a company executive, or watch a live video presentation.

It's not getting any easier to find, engage, and communicate with candidates. To attract top talent you have to get your message to stick. In today's recruitment environment that means sending your message multiple times through multiple media channels. Using one media channel is no longer enough. By using the right combination of outreach, efficient processes, and smart creative choices, you can attract more talent and achieve a whole new level of success.